Search

INDUSTRY-LEADING PHARMA FORECASTING ACCURACY (2.8% ERROR)

AI IS CHANGING FORECASTING. PROSPECTIVE VALIDATION IS WHAT SEPARATES CONFIDENCE FROM GUESSWORK.

PBE  integrates advanced AI and machine learning into our forecasting methodology to enhance accuracy and speed. But our real differentiator is our extensive published track record: 39 prospective forecasts made before launch and validated against actual market results with an average error of 2.8%  (View our 39 validations). That’s what no back-test or AI model trained on historical data can claim. Armed with PBE’s actionable deliverables, clients confidently manage  expectations, accurately plan production, and optimally allocate promotional resources.

DTC Forecasts

PBE captures, models, and forecasts all 7 sources of incremental DTC business.

MD-Demand/Rx Forecasts

With pinpoint accuracy, PBE forecasts new product launches, new indications, new claims, or the impact of new competitors

Resource Allocation

PBE brings important new thinking and management tools to the mission of improving sales force productivity.