PBE has the most extensive published in-market validation records: 39 prospect forecasts made before launch and validated against actual market results, with an average error of 2.8%  (View our 39 validations). That’s a standard no back-test or AI model trained on historical data can claim. Armed with PBE’s actionable deliverables, clients confidently manage  expectations, accurately plan production, and optimally allocate promotional resources.